Dhanak Fashion Store

Dhanak Fashion is a modern e-commerce website migrated from WordPress to Shopify. I led the end-to-end migration including product, customer, and order data transfer. The store features advanced product filtering, wishlist functionality, and mobile-optimized design to ensure a smooth and engaging shopping experience.

Key Features

• Product filtering
• Wishlist functionality
• Size guides
• Mobile-first responsive layout
• Full data migration from WordPress

Challenges

• Migrating large product and customer datasets
• Custom theme development using Liquid
• Mobile UX optimization
• Maintaining SEO during migration
• Ensuring functional parity with legacy site

Results

• 60% traffic from mobile users
• 35% increase in conversion rate post-launch
• Zero data loss during migration
• Enhanced product discovery and shopping flow
• 4.8/5 customer satisfaction rating